Chinese Starbucks Essay

1. Many of the same environmental factors, such as cultural factors, that operate in the domestic market also exist internationally. Discuss the key cultural factors Starbucks had to consider as it ex-panded into China. Starbucks has found success in the USA because of marketing towards â€Å"20-40 year old men and women who are concerned with social welfare† thus creating the coffee house atmosphere-Heather Karr Employee of Starbucks in Madison, WI. The coffee house in the US includes college students studying, young professionals having casual meetings, â€Å"Soccer Moms† grabbing a cup of Joe after dropping the kids off at school, etc. All-in-all Starbucks is selling not coffee but the idea of a â€Å"coffee break†, a time during the day that one can sit back, relax, and forget about the daily grind. Starbucks had to consider this as part of their main success and research China’s culture to see this same possibility existed for them there. Luckily they found that it did. Due to China’s communistic government implementing a â€Å"One Child Law† the same age demographic surprisingly existed: 20-40 year old men and women who want a place to socialize and take a break from their lives. The Family Planning Law in China was implemented to control the growing population in China, has many exceptions, and began in 1978 (enforced in 1979). Learning about this law in a history class previously, I never considered it in a marketing aspect. These individuals have grown up as single children and may have a sense of entitlement. They are well educated as the US media is always reporting on their countries’ amazing international grade reports. So, this group of â€Å"Little Emperors† are more aware of western culture than generations previous and Starbucks had to of discovered that they could give these people a taste of the western world. Lastly, Starbucks had to consider China’s tea consumption before expanding. While the US likes their coffee, China prefers tea in their social events. How could Starbucks take their signature product of coffee and still be successful? They had to sell the coffee house experience and that’s exactly what they did. 2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace. What are the risks of entering a country with these factors? What changes have occurred in China’s polit- ical and legal structure to the advantage of foreign companies? The standout political/legal factor for Starbucks expanding into China is Communism. Starbucks company originated in a democratic capitalistic country where it became successful. Expanding into China requires a lot of research into not just foreign laws but a very strict and controlling government that frowns on western practices. In 1999 when Starbucks began its expansion they did it with joint ventures meaning they licensed the right for Chinese citizens to sell Starbucks coffee and use their logo. Joint ventures and dictatorship are risky ideas and Starbucks could have easily failed. They made their risk minimal by only receiving royalty fees for the license to use their logo. China became a member of the World Trade Organization in 2001 thus opening the ability for American companies to freely participate in their market. Starbucks took this opportunity buy out is partners and take control over the 60 stores in existence in 2006. From 1999-2006, Starbucks had plenty of time to learn about Chinese culture and educate themselves in Chinese business that allowed them to feel confident about expanding in the future. 3. What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target? As I stated in my answer to question one, Starbucks had to understand their own target demographic in the successful US market and see if they could replicate that in China. Luckily for them it did. Political factors like the â€Å"One Child Law† gave way to a culture shift among previous generations that allowed for the 20-40 year old demographic to thrive. These citizens are independent, educated, and desire to socialize amongst their peers with no where to feel at home in. Starbucks, by â€Å"tweeking† their menu slightly and adding more dining space than other shops in other countries, adapted to these Chuppy† demands and found success. 4. What was the initial global-market strategy Starbucks employed to enter China? Discuss the advantages and disadvantages to this early strategy. How has their strategy changed since then and why? Initially Starbucks implemented a joint venture strategy. Meaning, they licensed their company for use in China believing that Chinese business individuals could have a better chance at success than they could. They also took that opportunity to learn and educate themselves about Chinese culture and business all the while receiving royalties for the licenses. This was a minimal risk for them as China was not a country that allowed a global market place to exist until its membership in the WTO in 2001. Their membership created an opportunity for Starbucks to take control of its licenses and eventually to expand further into the country.

Self Realization Through Education

Self-Realization through Education Over the past 32 years of my life, I have been both directly and indirectly impacted by numerous social institutions. Without question, education has been the most influential by creating a positive change in my life. There are many benefits to pursuing an education. First, embarking on a rewarding career path has its own rewards such as a generous salary and social prestige. In addition, an individual’s relationships within the institutions of family and marriage are also affected by the presence of an educated head of household.Lastly, the impact of a good education on mental well-being is tremendous since most people feel a sense of accomplishment after earning a college degree. Above all, I believe that education, as a social institution, has helped to shape my mental attitudes towards society as well as mold my sense of identity. Beforehand, I would like to define the term social institution followed by my own interpretation. According t o Merriam-Webster’s dictionary, an institution is defined as â€Å"a significant practice, relationship, or organization in a society or culture† (Institution, 2010).I feel that social institutions in particular are systems which  require society to form social groups; these social groups work towards  their collective goal of attaining desired statuses  and roles within said society. Simply put, a social institution is a system that can be used to attain certain social goals that are predefined by its respective social group, governed by a set of social norms. By adhering to social norms of academia, I have been able to earn an Associate’s degree which aided me in securing a new career.By depending on the institution of education, I have been able to meet one of my social goals and achieve Federal employment status. Social institutions are necessary components within our society in order to maintain and provide individual stability based on institutional dependence. Social institutions such as economy and education can directly correlate with one another. Common sense in today’s society tells us that the more educated a person is, the greater the likelihood that person will acquire high salaried employment.This so-called common sense also entails that a measure of normative isomorphism, or organizational standard, exists in the form of a college degree in order to establish a common â€Å"best practice† (Carter & Clegg, 2007, para 3). Individuals who do not possess the established minimum qualifications for employment are unlikely candidates due to an accepted social perception that said individuals lack the desired aptitude.In effect, being financially secure and having a  successful career that requires a college degree grants a sense of stability in the household. Family is considered to be another social institution and is affected by other social institutions, specifically economy and education. The involvement of the two latter social institutions has a great impact on the quality of life and stability of any given household. Herbert Spencer referred to institutions by using the analogy of society as if it were an â€Å"organism† (Henning, 2007, para 3).Basically, institutions are compared to the organs of the body since they too properly function only with effective interdependence. With respect to family, I believe that children are likely to grow up to become responsible members of society if they are raised in a household with educated parents. Seeking higher learning only strengthens the institution of family through both tangible and intangible benefits. Stability in the household, both emotional and financial, is directly affected by the level of education held by the working person.Indeed, family members traditionally benefit from the financial rewards which are bestowed upon the college-educated provider within the household. However, there are a multitude of intangible be nefits conferred upon graduation from a college or university. Social prestige, self-confidence, time management skills, and the ability to think critically are the most notable benefits. Abraham Maslow, a noted psychologist and theorist, developed a theory on human motivation that is widely known as a hierarchy of needs.After a person meets their esteem needs, he or she will seek to fulfill their potential through a process of self-actualization (Myers, 2010, pp 446-47, 564-65). Throughout this process, I feel that education is a key component towards self-actualization. In conclusion, by utilizing the institution of education, I am learning valuable life skills necessary to become a productive and successful member of society, as well as realize my true potential. References Carter, C. & Clegg, S. 2007). New institutional theory. The Blackwell Encyclopedia of Sociology. G. Ritzer (Ed. ). Retrieved from http://www. blackwellreference. com Henning, C. (2007). Institution. The Blackw ell Encyclopedia of Sociology. G. Ritzer (Ed. ). Retrieved from http://www. blackwellreference. com Institution. (2010). In Merriam-Webster Online Dictionary. Retrieved June 13, 2010 from http://www. merriam-webster. com/dictionary/institution Myers, D. G. (2010). Psychology (9th ed. ). New York, NY: Worth.

Sensory Memory, Retrieval Failure and Aphasia Essay

Sensory Memory, Retrieval Failure and Aphasia - Essay Example This memory usually comes off in a short while. For visual sensory memory, or iconic memory, the length of the memory is usually less than half a second (Lynch). Iconic memory usually includes instances where one sees something ordinary like a woman walking down the street. Even after the woman passes by and is not anymore in sight, the memory of this woman remains in the mind. If not attended to, iconic memory, just like any other sensory memory, is gone, but if attention is given, it becomes a working memory and thus stays relatively longer than a sensory memory (â€Å"Human Memory†). This happens if that woman is beautiful and the man who sees her wishes to remember her. On the other hand, for echoic memory, which is auditory sensory memory, the memory of the sound usually lasts a few seconds (Lynch). This usually happens when someone hears something like some particular news on TV while the listener is doing something else, then right after the TV is turned off, the memory stays in the mind for a few seconds. If the news was about an approaching typhoon, the listener may suddenly tell his mom, â€Å"Hey mom, it said on TV that the typhoon is coming at 6 p.m. and it’s gonna bring with it some hail and†¦Ã¢â‚¬  So far, the echoic memory is gone the moment you do not remember anymore. Still, another type of sensory memory is haptic memory, or tactile sensory memory (â€Å"Memory Class†). ... Echoic memory is what I often experience whenever I listen to the radio and turn it off before I turn in for the night. I have noticed that even as I am beginning to close my eyes I can still hear myself singing the chorus part of the last song I heard playing on the radio, but ask me about it when I wake up and I can seldom if ever recall what it is. Haptic memory is also one thing I experience at times. At the office, sometimes I shake hands with a client and I could feel either the wetness of his hand or the tightness of his grip. Nevertheless, after a short while, when we have got down to business, I honestly do not have any more memory of such a grip nor do I even remember shaking hands with that person. As to sensory memories, my experiences are just the same as everyone else’s. Retrieval Failure In psychology, retrieval failure refers to one of the theories of forgetting. In retrieval failure, â€Å"information is not lost, but that the right cues are not being usedâ⠂¬  (â€Å"Memory,† BBC). According to the retrieval failure theory of forgetting, a person may have stored a particular information in his brain but has obviously perhaps not gone back to it for quite some time. Therefore, when the moment arises for him to retrieve it, he cannot because the cues are just not right. Usually a person knows that he knows the information but just simply cannot bring himself to say it. At this particular point, he searches not exactly for the information but for the right cues that will make him remember it. In my case, I usually experience retrieval failure when the cues just cannot bring out a particular piece of information. I usually experience something like what I am about

Answers the two Questions Essay Example | Topics and Well Written Essays - 500 words

Answers the two Questions - Essay Example The infamous Zimmermann Telegram became the basis of United States formal entry into the conflict. Woodrow Wilson himself gave a speech to congress and declared war on Germany marking the official entry of United States into the World War. My personal opinion is that Zimmermann Telegram was not a good enough reason to enter the war. It was more of a self fulfilling prophecy where United States thought that Mexico would join Germany in turn declaring a war against Germany. The telegram was sent in case United States joined the war therefore it cannot be used as a justification to enter the war. According to Benjamin Freedman, Zionist were the main reason behind US involvement in the war against Germany. Freedman thinks that Zionists wanted assurance from Britain regarding Palestine and in return they took the task of involving US in the war against Germany (Freedman, 1). Jews were controlling all the newspapers and banks so it was easy for them to force US in the war. Freedman concludes that US had no reason to join the war. America was Pro Germany before 1917 to a certain extent and was not interested in the war. America should not have involved itself in the war because there was nothing to gain out of it. United States had little to gain from entering the war but only due to Zionist intervention did they take part in the war. The whole of the world changed as a result of US intervention because it was the first time when public opinion was deliberately changed in order to keep the war efforts going (Spielvogel). American public was not interested in the war but the public was made to believe that they were under threat. All this was done because of a powerful lobby of Zionists in United States. American history for certain would have been far better if US would not have declared war against Germany. Lives were lost and money was wasted, but the most perilous socio

All Quiet on the Western Front Essay Example | Topics and Well Written Essays - 1000 words

All Quiet on the Western Front - Essay Example The main themes of this piece are specifically the emotional, physical, and psychological impacts of combat. In addition, the focus of the piece has to do with friendships and interaction between people that function as a means of getting through horrific situations. One of the elements of this piece is the concept of new technology. The advent of tanks, poisonous gases, and trenches appears throughout the story illustrating the butchery taking place. These new technological advances only aided in more precise and efficient killing. They also removed the killer a bit from who he was killing. In other words, placing a tank between two people depersonalizes the action of murder. One of the heavier themes in this piece is the idea of nationalism and its hypocrisy. During the time period that this piece was written, nationalism was on the rise and acted as a catalyst for the first world war. Many authors that wrote about the war glorified the idea of nationalism, patriotism, and fighting for one’s country. This piece was opposite to the notion of nationalism and patriotism. In fact, Remarque emphasis the idea that the soldiers are not fighting for country at all but rather to survive. Even though Paul is lured into the idea of joining the German army by his schoolmaster, Kantorek, he no sooner becomes a soldier and realizes the waste and meaninglessness of war. At one point, Paul returns home on leave and discovers how damaged he has become by the war, †And even if these scenes of our youth were given back to us we would hardly know what to do. . . . I believe we are lost†(). The reader follows Paul through the story as he loses friends one by one, â€Å"Our knowledge of life is limited to death† (Chapter Ten). In the end of the piece, it is the loss of Kat that seems to unravel Paul completely. He loses hope and stops caring. Kat was initially injured and when Paul was carrying him on his back to safety, Kat sustained a lethal head

Sports Concussions Essay Example | Topics and Well Written Essays - 500 words

Sports Concussions - Essay Example His reasons are that most kids arent coordinated enough to head the ball or their ignorance on how to head a ball can cause injuries to them or a collision with another player. He also states that a player can learn good ball control if they used chest and feet more and frequently. Past soccer players have come out to complain having some brain damage issues which is not common or frequent in other sports such as football. Sarah K. Fields another debater in the article, debates that it isnt so much heading the ball but collisions while trying to head the ball. 10% of all injuries for both boys and girls in the league she coaches in have been only to headers. Young males were 33% concussed from heading the ball and the other 77% was due to a collision between the two players. She states that soccer is supposed to be a safer sport then baseball, and football thus efforts ought to be taken to ensure safety during heading. Similarly, better officiating should be embraced when two players go up for a header. Debater Christopher Nowinski, states that no regardless of circumstances, in youth soccer there will always be a chance of child getting a concussion whether while heading the ball or colliding with another for the ball. He also states that since the child’s brain is still developing, heading the ball can cause a lot of head trauma. Headers should never be taken out of the game since they have been part of the game all along, intuitively, there have been more and more concussion’s and head trauma injuries. In the article â€Å"How Risky is Heading in Soccer † writers debated whether or not headers should be taken out of youth soccer. Writers shared with us facts about headers, and how most concussion injuries are from collisions between two players. Debater Christopher Nowinski, from the article â€Å"How Risky is Heading in Soccer† says

Discuss and evaluate the problems faced by project managers Essay - 1

Discuss and evaluate the problems faced by project managers - Essay Example The major assumptions have to be documented as they impact the planning and estimation process. Assumptions also imply a degree of risk and hence all members of the team should understand the assumptions involved in project planning. Projects are not only about managing change but also about managing relationships and managing uncertainty (Bourne & Walker, 2005). The construction and defense industries have been the primary users have been the primary users of project management to deliver outcomes. Projects are usually tangible having straightforward â€Å"command and control structures† where authority and responsibility is appropriately balanced. However, the situation became difficult and managing change became difficult as organizations moved from relatively simple functional structure to the complexity of the matrix structure. The changed business environment requires a different management paradigm. The paradox of project control is that the project manager has to be vi gil in controlling the outcome of the project amidst change and uncertainty when the project manager is himself affected b y the same change and uncertainty. ... Project teams Projects create a scenario in which constant diffusion of knowledge and emergent working practices result as a complex interplay between constantly changing project conditions and an indeterminate and shifting organizational terrain (Bresnen, Goussevskaia & Swan 2004). The construction industry for one encompasses a wide range of activities and hence the form of organization depends upon the size of the project, type and scale of the work undertaken. Projects may have non-routine project processes in addition to complex inter-professional and inter-organizational contractual working relationships. Project teams are heterogeneous and comprise of people from different professional and organizational backgrounds. Movement of staff between projects is common. Project organizations require a de-centralized team-working. A team has been defined as an energetic group of people committed to achieving common objectives and who enjoy working together thereby also producing qualit y outcomes (Aurthur, Wall & Halligan, 2003). Moreover the project manager should be able to encourage and reinforce localized action. The new management initiatives can bring about success when there is decentralization, short-term emphasis on project performance and distributed work practices. Project teams comprise of a unique group of individuals who work together in a controlled environment towards a common goal (Atkins & Gilbert, 2003). Each member of the team contributes their knowledge or expertise to solve a jointly owned problem (McGreevy, 2006). The very idea of a project team is to enable multiple perspectives, different functions, variety of experiences and a broad skill set which has a bearing on the project (Hacker,

Law of Finance and Securities Assignment Example | Topics and Well Written Essays - 1250 words

Law of Finance and Securities - Assignment Example What should a depositor do in such kind of situation? Relevant Laws An unclaimed money refers to â€Å"all principal, interest, dividends, bonuses, profits and sums of money legally payable by an ADI (Australian Deposit-taking Institution) but in respect of which the time within which proceedings may be taken for the recovery thereof has expired, and includes moneys to the credit of an account that has not been operated on either by deposit or withdrawal for a period of not less than seven years† (s69.1 Banking Act (BA) 1959). It is classified into three: (1) money in which its recovery â€Å"has been or may be barred by operation of law† (2) deposited money (3) â€Å"share capital subscribed for a share in a body from which the capital subscribed may be withdrawn by the subscriber† (s8 Unclaimed Money Act 1995 (UMA)). These three are held by an enterprise in an account which â€Å"has not been in operated for at least† six years or shorter as may be requi red by regulations or as may be confirmed by the Chief Commissioner to a certain enterprise (s7.1 UMA 1995). An Australian Deposit-taking Institution is obliged to transmit a statement to the Treasurer of all the amount of unclaimed money (s69.3 BA 1959). The sums of unclaimed money should have a minimum amount of one hundred dollars or higher (s69.3 BA 1959). An enterprise holding an unclaimed money should make reasonable efforts to locate and identify the money owner as well as to make sure that the owner is paid (s8A.1 UMA 1995). A failure to do so would not make the money an unclaimed money (s8A.2 UMA 1995). The owner of the unclaimed money has the right to recover the money from the Commissioner of Internal Revenue (s15 UMA 1995). An application for repayment should be lodged by the owner at any period before such right is extinguished (s17-18 UMA 1995). The right shall be terminated if no action has been made to recover the money within the six year period from the date of pay ment of the unclaimed money to the Chief Commissioner (s16 UMA 1995). Application Under BA 1959, Elizabeth’s money could be an unclaimed money if she has not been active with her bank account for at least seven years. On the other hand, based on UMA 1995, Elizabeth’s money in the bank would be judged as an unclaimed money if her bank account has not been in operation for not less than six years or shorter and that the bank had exerted reasonable efforts to locate her but was proven unsuccessful. In the instant scenario, it would seem that Elizabeth had not been active with her bank account for more than seven years. The facts of the case provide that she discovered an old bank book she had as a child. If her money is indeed an unclaimed money, then, the bank has a right to pass it to the government. To note, the minimum amount of money required under section 69.3 of BA 1959 is one hundred dollars. In the instant case, Elizabeth had over one thousand dollars in her old bank account. There is no notification period provided under UMA 1995. Nonetheless, it is emphasized that reasonable efforts should be exerted by the bank to locate and identify the owner of the money before declaring the money as an unclaimed money. The reason of which is that some people actually tend to forget their bank accounts (Tyree 2008). They move to other places and do not receive notifications (Tyree 2008). If the bank holding Elizabeth’s money had performed the cited requisite but was proven un

Civilians and law enforcement should be aware of the basic human rights Essay Example for Free

Civilians and law enforcement should be aware of the basic human rights Essay In todays society, we live amongst social media and video recordings trying to expose police officers and other government officials alike. In reality, what could help those issues would be to get educated on both sides of the law. What does it mean to have a search warrant? Are you allowed to be searched without a warrant? These are basic human rights that both a civilian and civil service worker should know which all relate back to criminal procedure. When searching, â€Å"search and seizure† into the United States Code, there were a ton of things that turned up, but one stuck out – an article titled, â€Å"16 USC 706: Arrests; search warrants†. Now, I have seen countless videos on YouTube of people screaming that police are unlawfully searching them without their permission, I’m sure we all have, but I’ve always wondered who was in the wrong. Was it really the civil service workers fault? Were those people right? This article states that the only way someone is allowed to be searched, and therefore arrested, without a warrant is if a police officer visually sees a crime being committed. This makes perfect sense – for example, prostitution. If a police officer pulls up to a prostitute and they offer that officer services, there is no reason for the officer to get a warrant. The prostitute has already committed the crime, which the officer has witnessed first hand. It goes on to state, then, that an officer can search anyone and anything IF they have a search warrant which can be obtained from the judge. But what happens when a person still doesn’t want to be searched? That lead me to the joint article titled, â€Å"18 USC 2231: Assault or resistance†. It is a normal reaction, when a stranger enters your home, to be a bit taken aback. This article, however, talks about what happens when a legal search and seizure take place and a citizen resists and/or assaults an officer. When an officer has a warrant to search and/or seize some of your property, there is nothing you can do. Though, if you decide to take physical action against that officer, even using a deadly weapon, you could be imprisoned for up to ten years. These are just glimpses into some of the United States Codes that make up our criminal procedure and our everyday laws. There is a whole process both parties have to go through when a suspected crime is committed. Not only are these codes in place to help police officers, but to protect a citizen from unlawful treatment. Criminal procedure is meant to help both parties and, hopefully, with a little bit of education, that message can be spread throughout the United States.       References Worrall, J. L. (2015).  Criminal Procedure: From First Contact To Appeal  (5th ed.). Retrieved August 26, 2017. 2231. Assault or resistance. (n.d.). Retrieved August 26, 2017, from http://uscode.house.gov/view.xhtml?req=search%2Band%2Bseizuref=treesortfq=truenum=45hl=trueedition=prelimgranuleId=USC-prelim-title18-section2231 706. Arrests; search warrants. (n.d.). Retrieved August 26, 2017, from http://uscode.house.gov/view.xhtml?req=search and seizuref=treesortfq=truenum=18hl=trueedition=prelimgranuleId=USC-prelim-title16-section706#sourcecredit

Question of Authorship Essay Example for Free

Question of Authorship Essay For the past five decades, the world of literature has come to venerate the great works of one man. The tremendous contribution of Shakespeare in Literature remains unparalleled. The sheer volume of the plays and sonnets he had written remain unmet, and the quality of its art remains unmatched. So much so, that there is probably no one inhabiting this earth who hasn’t the knowledge of the great writer. No one graduates from school without having the experience of Shakespeare in their education: his plays are celebrated through staging and his works are the subject of study in, and even outside of, Literature classes. Also, the celebration of Shakespeare and his works are not limited to the confines of education. Theatrical companies earn a sizeable proportion of their profits in staging Shakespeare’s five-century old works. Publishing companies benefit largely in the millions of hardbound copies they have printed of Shakespeare’s works, and the literature he and his works have inspired. With the picture that has been painted, we can see how influential and how big a pillar Shakespeare is in Literature. However, with the exception of literary scholars, not many people are aware of the issue that has surrounded Shakespeare’s authorship of the works that have been claimed to be his since the time man can remember. William Shakespeare of Stratford has always been regarded as the man who wrote the immortal plays and sonnets. But ever since speculations have started to arise, various names have also mushroomed through the investigations of scholars who claim that these names are the ones which we should be celebrating, and not that of the businessman William Shakespeare of Stratford. The speculations started when Alexander Pope brought to the attention of readers the authenticity of the attribution to Shakespeare in a number of his works. Pope attacked Shakespeare’s on the genuineness of works that had been excluded from the 1623 Folio, a collection of Shakespeare’s most compelling works. His criticisms made in the 17th century continued to influence the generations that followed with respect to their opinion on the matter. Primarily though, what has unsettled critics are the dissonance in his the experiences and education received by a theater man in Stratford and the quality and content of the works he allegedly produced, as stated by one source, â€Å"The work attributed to Shakespeare shows a knowledge of geography, foreign language, politics, and an immense vocabulary that many find inconsistent with what’s known about Shakespeare’s education,† (Lanciai). Authorship Majority of the investigations were done through a historical point of view. If we take a look back in history during the time Shakespeare wrote his plays, we would find out how authorship was perceived as insignificant, even illegitimate, in the writing of the book. According to another source, traditional narratives that present the Middle Ages as a ‘golden age’ of forgery for which questions of authorship and authenticity were unimportant (King). What triggered this was the inability of novice writers (especially people of rank) to publish their own name in their works under the regime of Queen Elizabeth. A gentleman of rank could not publish under his own name lest he be suspected of having a profession. This policy was followed, and writers of rank either circulated their work privately or they made use of pen-names (Lanciai Christian). Also, the theater industry during Shakespeare’s time was an unsurveyable community (Lanciai). It therefore follows that while theater was an important industry of the era, it is very challenging to examine the works of the industry. These reasons ultimately lead to the graying of the trace to the real authorship of the works attributed to Shakespeare. Why not Shakespeare? It has been mentioned in this essay that the theater industry was an unsurveyable community during Shakespeare’s time. A piece of information that is known though is that the owners of the theaters were communally owned by the actors, according to Lanciai’s article. Only the exceptional rise in the business, and William Shakespeare was one of them, as he was an accomplished capitalist of those times. Therefore, we can surmise that Shakespeare the businessman was a person considered of rank in his age. If we remember the rule that was imposed on writers of rank, another source argued thus: â€Å"If Shakespeare was a gentleman of rank, then William Shakespeare could not he his real name. By contrast, the William Shakespeare who was a play-broker, part owner of an acting company, and resident of Stratford as well as London would have been in a good position to use and appropriate work written by an anonymous high-born author,† (Price, Diana). How Shakespeare was perceived The man’s (Shakespeare of Stratford) social and professional position in question was described by Pope as this: â€Å"He writ to the People; and writ at first without patronage from the better sort, and therefore without aims of pleasing them: without assistance or advice from the Learned, as without the advantage of education or acquaintance among them: [and] without the knowledge of the best models, the Ancients, to inspire him†¦Ã¢â‚¬  From this description, King surmised that Pope regarded the dialogue of the actors in his works as â€Å"bad conversations†, and that he was only able to get away with this because of the Court patronage. Also, he had drawn from the quote that the quality of Shakespeare’s dramatic writing improved in direct proportion to his level of social and linguistic contact with ‘the better sort’. With this we can already see how Pope has de-merited Shakespeare from the level of literary genius which has always been associated to his name. It also evident that Pope deemed Shakespeare of this position because of the social position he was in, as according to the same article, Shakespeare’s social contamination by his inferior associates and conversation partners contributed to the de-meriting. An argument from another author supported Pope’s claims when another author said, â€Å"It appears that Shakespeare of Stratford was not much respected (or liked) while Shakespeare the author was† (Price). The other side of Shakespeare of Stratford that Pope pointed out in concurs with the knowledge of the author. According to Price’s book, Shakespeare of Stratford was identified by contemporary documents as a money-lender, play-broker, wheeler-dealer, social climber, and sometime actor. No contemporaries of Shakespeare called him as an author, not even people from his community. What also strengthens this argument is the lack of surviving documents written by him which have any literary significance (Price). Aside from these, what’s also disturbing for scholars is the fact that the will left by Shakespeare did not mention of any books that he owned. In Elizabethan period, books were considered important items and therefore were to be bequeathed to relatives or fellow writers. His passing also spoke of his merit as a celebrated modern playwright in his time. Unlike other playwrights, his death did not stir any public notice. Add to that the issue brought about the will he left behind, these things make a lot of people wonder about his merit as a writer. It seems that his will was the only trace of Shakespeare’s literary works. A man named Reverend James Wilmot was said to have searched all of Warwickshire to look for any piece of evidence that would present Shakespeare’s literary activity. Reverend Wilmot did not find any anecdote, letter, document or any memento (Lanciai). Surely, anyone who is claimed to be a writer will have volumes of writings in his home, or any piece of writing at all. The article also explained that Reverend Wilmot’s discovery led him to conclude that Shakespeare really must have another writer. His education also proved nothing but extraordinary. According to Price’s book also, the businessman from Stratford only acquired a grammar-school education at most. While possible, it is difficult to believe that a person of such educational attainment could produce the level of intellect and cultivation found in his works. It is almost unquestionable when one makes the claim that Shakespeare’s works have shaped the way English dramas are to be written, as put by another source, â€Å"He creates and establishes the English verse drama, he gradually develops the English drama into the form which subsequently and invariably becomes the Shakespeare standard (Leahy, William). † This particular writer is one with the critics who says it is impossible that these works of great quality could have been produced by a man with little educational background. Leahy added in his article, â€Å"It’s not likely that Shakespeare could master this form directly without preparatory work in such an accomplished professionalism which is already evident in the first Shakespeare dramas. † What made him say this is due to his non-existent education and lack of experience of Cambridge, France, and Italy. Aside from this, Price adds how scholars point out that his knowledge of several foreign languages is deemed dubious. The article explained that there is no indication that Shakespeare knew any languages other than English, or that he ever left England. The discrepancy between the images of the two persons has fuelled the debates for the authenticity of the businessman from Stratford’s authorship in the Shakespearian works. The Real Shakespeare Among the numerous strings of allegations and speculations regarding Shakespeare of Stratford’s merit to claiming authorship to a number of literary works, a lot of names have also surfaced. Among these people was Francis Beaumont, a young dramatist who passed away in the same year William Shakespeare died. As death could sometimes speak of the greatness of a person, we could surely say that Beaumont was considered as one of the significant people in English drama. The whole of England mourned for his death and paid tribute to the dramatist. Aside from this young dramatist, another man is claimed to be the real Shakespeare. Ben Jonson, who also completely dominates the preface to the first edition of the complete works of Shakespeare, which appeared in 1623, is also suspected to be the real author of the plays (Lanciai). Lanciai adds that Ben Jonson himself has published his complete works first, which could have led him to think that the Shakespeare dramas should also be published. In addition, Christopher Marlowe has been alleged to be the original Shakespeare. Born in Canterbury, he was a learned man who received his education in the King’s School Canterbury, as well as Corpus Christi College, Cambridge through scholarships. The resonance with the quality of education has convinced many scholars, but what was more convincing was the practice he was able to gain in translations, poetry, and playwrighting (Oleg, et al). Lanciai also mentions another probable author to the works in question. After the discovery of Reverend Wilmot regarding the absence of Shakespeare’s literary work, the Reverend believed that a man named Francis Bacon should be recognized as the authentic author. The Reverend concluded that Shakespeare must have been the protective name for Bacon. According still to Lanciai’s article, Bacon’s education, experience and knowledgeableness could be better reconciled with the intellectual level exhibited by the works. Also, as the authorship clearly indicates that the experience were collected from at least the Cambridge university, Italy, and France, Bacon proved to be a probable candidate to the authorship as he had extensively went to these places. To add, Bacon’s education allowed him a position as an ambassador and to also serve as a member of the House of Commons. He was knighted and moved to higher political positions after the ascension of James VI (Oleg, et. al) In conclusion, the works of Shakespeare are not to be questioned with respect to the contribution in Literature and the quality of art that it contains. While the question of the Shakespeare authorship has been around for hundreds of years and is therefore a very important matter to be settled, it would be more important and more contributory if aspiring writers who are inspired by these works to focus their attention to â€Å"what† and not as to the† who. † Works Cited: King, Edmund G. C.. In the Character of Shakespeare: Canon, Authorship, and Attribution in Eighteenth-Century England Lanciai, Christian. A Summary of the Shakespeare Problems. Research Journal Volume 06 2009 Online Research Journal Article. The Marlowe Society. 2009 Price, Diana. Shakespeares Unorthodox Biography: New Evidence of an Authorship Problem Seletsky, Oleg, Huang, Tiger, Henderson-Frost William. The Shakespeare Authorship Question.

Post Modernism And Globalization Cultural Studies Essay

Post Modernism And Globalization Cultural Studies Essay Postmodernism is a very key word in our times; its not just another buzz word. Postmodernism conditions our thoughts as well as our politics, it conditions our art as well as our architecture, it conditions our frames of entertainment, and it conditions and shapes our economic, social, and cultural activities. In this post modern world, all that we do is expected to be in line with the current dictates of postmodernism. We can watch postmodernism, hear it, feel it, experience it, read it, be awe- struck by its activities, shop in its precincts live and even breathe it. Its certain that slowly but surely that postmodernism is taking over the control of the world and its inhabitants; in fact postmodernism has taken over our being, and inculcated its traits into our system, where its yet, its hurriedly taking that direction. Postmodernism transcends modernity and traditions which includes culture and identity. Globalization is a notion of postmodernism and dictates channel without allow ing for a position of different opinion (FAV, 2000). David Harvey, while looking at the condition of post modernity, explained how the extraction of the surplus profits since the inception of post modernism from the productivity of multinational companies as well as the completion between them as opposed to territorial natural differences. He pointed out that now territories are forced to compete amongst themselves so as to attract transnational capital investment. He argues that cities region and/ or organizations are required to make themselves attractive if they have to attract into their territories the manufacturers, tourists, services or convections which given their nature of mobility can potentially be placed at any position in the globe. The strategies of differentiation of spaces are defined by Harvey as active Production of Places having some special qualities. This production fabricates the characteristics making a place idiosyncratic and peculiar which is a very significant in drawing investors to a city (Harvey, 1992). The issue of constructing and selling a citys or regions image has become vital in the new urban politics and the current market strategies in most of the post-industrial regions and cities. The characterization of Herveys development of city marketing and/ or place making that is often accompanied by a change to postmodern styles of urban design and architecture as novel urban entrepreneurialism. Harvey argues that the active production of places with special qualities becomes an important stake in spatial competition between localities, regions and nations (Harvey, 1989, p. 295). At this point its good to mention that the consequences on the population (city, region dwellers) remain somewhat unclear. The effects of identity formation and the changes associated with the marketing strategies remain unclear. The question of whether they will alienate some parts via social and cultural strategies or integrate the population is also not clear. The issue of the identity that would be found most suitable for the entire city or region is hard to decipher. The question of the segment of the population that is represented is also found to be hard to answer. The redefinition of a citys identity may keep taking place as more postmodernism and globalization continues to take place (Heidenreich, n.d). Case Study: Batam The citizens of Indonesia perceive Batam Island as aheaven of opportunities. Its one of the three thousand islands making up the Riau Archipelago. This island has a rapid growing population. The island over the last few years has been experiencing development into a major tourist and industrial area attracting many investors and business people from the other Indonesian islands. The area has changed from the traditionally fishing community to the current business status. The history of this island took a new direction from 1969 when it was made the support base PERTAMINA Oil Company (State owned) In 197, the region was declared as an industrial area through a prudential decree and after four years Batam authority was formulated. All this changes took place as a result of industrialization and globalization (Good Hyde, 2008). The growth of Batam Island led to many changes in the initial cultural and economic life, consequently the identity of the region and of the individuals. The transformation of Singapore resulted to a profound change on Batam Island. The island was just a mare fisherman and coconut growers land by 1960, with very few people knowing anything about it; by then it had only three thousand fishermen and farmers. There was an immense growth with a population of about 700, 000 by year 2005. Its believed that many of the immigrants had been lured by rumors of a booming economy in the island. The culture of the residents have completely changes with very little farming and fishing taking place, to day the islanders are associated with golf courses, gated community coexistence, marinas, karaoke bars, squatter communities, brothels and prostitution business because of the booming hotels and tourism industry. The island is also renown today for its Batam/Riau entertainments Web site that is known for its fantasy, all this changes are as a result of postmodernism and globalization impact in the society (Good Hyde, 2008, p. 223). The culture of the working class has also fallen victim of active production of places that aims at making Batam island an investment land. The working-class has been increasingly marginalized in this new culture and economy. Most of Indonesian men lead conspicuous consumption lifestyles, with the availability of drugs and sex at lowered prices depending on an individuals economic power. On the other hand the women labor for the rapidly increasing middle class, catering for the desires of Singapore men. Its has been observed that gender roles and identities have changed with the changes in this island, women are found to be managing well in the formal as well as informal roles as opposed to years back prior to the newly developed active production of places (Good Hyde, 2008). Manila in Philippines: The city of Manila has a unique position in the countys political geography. The city has over the years defied the law common to governance of the other cities forcing the administration to formulate special laws as well as government systems from the 16th century during the Spanish rule. Its a metropolitan city. The establishment of the city was for merchants and trade center between the Chinese and South East Asian merchants. The colonialism of the Chinese living here by the Spanish forcing them to pay tax and denying them free trade led to a number of conflicts between the Chinese and the Spanish (Chacko, 2004). Globalization and postmodernism did not bypass Manila city residents in the endeavor to make all the cities productive and attract investors from without. Creative destruction argues that if evolution is to take place, new ways of doing things must emerge and be proven superior to the old systems. Globalization of any city or region is reflected through variety of hotels, restaurants, clothing worn, and language spoken among many other traits. The city architecture is also a clear depiction of globalization effect within a region. The city has over the years made efforts to embrace the new economy while struggling to maintain her traditional and cultural traits. The sky scrappers within the city that stand parallel to traditional building are a clear reflection of the struggle. There are some citizens who have refused to sacrifice their cultures for economic prosperity while others argue that the cost is worth it. This has led to many of the citizens adopting the contemporary approac hes to accommodate the development and to attract more investors into the city while there are some few communities and individuals who continue to uphold to old traditions, identities and cultures (Chacko, 2004). In the endeavor to provide a better environment that will attract more investors, the cities and regions authorities have formulated policies that are meant to protect the immigrants and to enable them to be uttermost productive. There are new concepts that are been adopted by countries and cities that will facilitate human rights of the labor force so as to avoid their being treated as tradable commodities. Many of the states have institutionalized the human rights via the United Nations Human Rights Charter. This has led to doing away with some traditional cultures that violate such rights, consequently altering cultures of some people. Some of the issues that the people in the international bodies that are established takes care of is like trafficking, gender violation, protection of children rights among other major factors that affect the immigrant labor force (Piper, n.d.). The protection of human rights have shifted from the local bodies to the international human rights bodies such as the United Nations, International labor Organizations, KFSB, CATW, GAAT just to mention but a few. All these bodies have policies that they inculcate in their member countries that force the governments of those nations to adopt them renouncing any local policy that contradicts those policies. For example, there were some nations where traditional commercial sex was permitted as a right of a right of a woman to sell her body as any other product that she may be taking to the market place. Such rights contradict with the policies of STV which is a foundation of women against trafficking. The implication of any nation accepting STV is that some of the rights that can create loopholes opening women to violation have to be withdrawn, whether traditionally acceptable or not (Piper, n.d.). Conclusion Postmodernism has become an inseparable component of the contemporary world. Everything is done in line with the demand of the postmodern world. Postmodernism has brought about the concept of globalization with every region adopting it as a means of keeping at par with development. Cities, regions and nations have over the years been changing in the endeavor to attract investors, for their growth. The changes as shown in the two case studies: Batam city and Manila the capita city of Philippines have led to changes in some traditional cultures and traditions. In todays world all the systems have become global in an attempt to attract more investors consequently changing their cultures and traditions to accommodate the international investment-climate.

Multicultural Education Essay -- Educating Culture Essays

Multicultural Education History/Past Challenges: One of the major goals of the American school system is to provide all children with equal educational opportunity. However, with regard to minority students, meeting this particular objective has presented a real challenge to educators as they have been confronted with the task of reshaping education in the multilingual, multicultural society that characterizes the United States. Many significant events contributed to the need of school reform. The Civil Rights movement launched by African Americans in the 1960’s, which resulted in the passage of the Civil Rights Act of 1964, triggered major social changes in the direction of equality and justice for all. Consequently, the US Department of Education was charged â€Å"†¦to conduct a survey on availability of equal educational opportunity and to provide technical and financial assistance to school boards in carrying out plans for the desegregation of public schools† (Zephir,1999:136). Changing immigration patterns also occurring since the 1960’s brought educational issues to the forefront of discussion. In 1968, the first Bilingual Education act was passed in an attempt â€Å"†¦to provide short-term help to school districts with high concentrations of students from low income homes who had limited English-speaking ability† (Millward,1999:47). Moreover, in 1974, the Sup reme Court ruled in Lau vs. Nichols (a class action suit brought on behalf of Chinese-speaking children in San Francisco) that English-limited children who were being taught in English â€Å"†¦were certain to find their classroom experiences totally incomprehensible and in no way meaningful† (Stevens,1999:108). In consequence, schools were instructed to give special help to non-English-speaking students in order to guarantee their equality under the law with students who spoke English as their first language. In short, the social movement of the 1960’s gave rise to major educational changes; and it was in that context that the concept of ‘multicultural education’ originated. The 1980’s saw the emergence of a body of scholarship on multicultural education by progressive education activists and researchers who refused to allow schools to address their concerns by simply adding token programs and special units on famous women or famous people of color. James Banks, one of the pioneers of multicul... ...ristics. A list of guidelines have been established by Kellough & Roberts (1998:27-28) for teaching students of diverse backgrounds: 1. Build the learning around the students’ individual learning styles. 2. Communicate positively with every student and with the student’s parent/guardians, learning as much as you can about the student and the student’s culture, and encouraging family members to participate in the student’s learning. 3. Establish a classroom climate in which each student feels he or she can learn and wants to learn. 4. Hold and maintain high expectations for each student 5. Personalize learning for each student; much like is done in the use of the IEP with special needs learners. 6. Plan for and use all learning modalities (visual, auditory, tactile, kinesthetic). 7. Use cooperative learning. In summary, multicultural education strives for equity regardless of race, gender, culture, or national origin. Both school and society shape students’ lives. So, in order to be successful, multicultural education encompasses both the effort to create more equitable schools and the involvement of teachers and students in the creation of a more equitable society. Multicultural Education Essay -- Educating Culture Essays Multicultural Education History/Past Challenges: One of the major goals of the American school system is to provide all children with equal educational opportunity. However, with regard to minority students, meeting this particular objective has presented a real challenge to educators as they have been confronted with the task of reshaping education in the multilingual, multicultural society that characterizes the United States. Many significant events contributed to the need of school reform. The Civil Rights movement launched by African Americans in the 1960’s, which resulted in the passage of the Civil Rights Act of 1964, triggered major social changes in the direction of equality and justice for all. Consequently, the US Department of Education was charged â€Å"†¦to conduct a survey on availability of equal educational opportunity and to provide technical and financial assistance to school boards in carrying out plans for the desegregation of public schools† (Zephir,1999:136). Changing immigration patterns also occurring since the 1960’s brought educational issues to the forefront of discussion. In 1968, the first Bilingual Education act was passed in an attempt â€Å"†¦to provide short-term help to school districts with high concentrations of students from low income homes who had limited English-speaking ability† (Millward,1999:47). Moreover, in 1974, the Sup reme Court ruled in Lau vs. Nichols (a class action suit brought on behalf of Chinese-speaking children in San Francisco) that English-limited children who were being taught in English â€Å"†¦were certain to find their classroom experiences totally incomprehensible and in no way meaningful† (Stevens,1999:108). In consequence, schools were instructed to give special help to non-English-speaking students in order to guarantee their equality under the law with students who spoke English as their first language. In short, the social movement of the 1960’s gave rise to major educational changes; and it was in that context that the concept of ‘multicultural education’ originated. The 1980’s saw the emergence of a body of scholarship on multicultural education by progressive education activists and researchers who refused to allow schools to address their concerns by simply adding token programs and special units on famous women or famous people of color. James Banks, one of the pioneers of multicul... ...ristics. A list of guidelines have been established by Kellough & Roberts (1998:27-28) for teaching students of diverse backgrounds: 1. Build the learning around the students’ individual learning styles. 2. Communicate positively with every student and with the student’s parent/guardians, learning as much as you can about the student and the student’s culture, and encouraging family members to participate in the student’s learning. 3. Establish a classroom climate in which each student feels he or she can learn and wants to learn. 4. Hold and maintain high expectations for each student 5. Personalize learning for each student; much like is done in the use of the IEP with special needs learners. 6. Plan for and use all learning modalities (visual, auditory, tactile, kinesthetic). 7. Use cooperative learning. In summary, multicultural education strives for equity regardless of race, gender, culture, or national origin. Both school and society shape students’ lives. So, in order to be successful, multicultural education encompasses both the effort to create more equitable schools and the involvement of teachers and students in the creation of a more equitable society.

Evidence of Dissociative Identity Disorder in Fight Club Essay

In the movie Fight Club we are introduced to an average, white-collared, middle aged man who is seemingly normal at first glance. However, it is clear that the narrator suffers from insomnia, anxiety, and depression very early in the film. The narrator attempts to combat these symptoms in a number of ways, however, the only way that he has found to be effective is by attending support groups on a nightly basis. The narrator soon creates an alter ego (though we do not know he is his alter ego until the end of the film) named Tyler Durden. Durden is more attractive, has a better physique, and is overall more confident than the narrator and Durden regularly takes control of the narrator without the narrator’s knowledge to carry out tasks that the narrator does not believe he has the power to accomplish. This use of dissociation is a defense mechanism used by the narrator to remove himself from situations that may produce anxiety. The narrator has many instances in which he is not able to recollect things that happened that day or in previous days, such as having sexual relations with Marla (the narrator envisions Tyler having sexual relations with Marla, while it is him having sexual relations with Marla). However, it is difficult to reason through whether or not he is having these memory lapses due to a true dissociative identity disorder (DID) or perhaps due to physical trauma that was sustained through his fighting. Although the narrator is seen consuming an alcoholic beverage on the first day he â€Å"met† Tyler Durden, it is not evident throughout the film that these blackouts/memory lapses are due to alcohol or other substances. As the film progresses the narrator continues to have issues related to anxiety and he a... ...rrator’s lack of respect for life, however, the general lack of respect for life possibly indicated that the narrator wanted to take his own life, or that the narrator felt indestructible and did not feel that his risky behaviors would cause an untimely death. It is also unclear at the end of the film whether or not the narrator actually shot himself in the head or if this was an intrusive symptom produced by dissociations. References Brand, B., & Loewenstein, R. J. (2010). Dissociative disorders: An overview of assessment, phenomenology, and treatment. Psychiatric Times, 27(10), 62-69. Sadock, B.J., & Sadock, V.A. (2007). Kaplan and Sadock’s Synopsis of Psychiatry: Behavioral Sciences, Clinical Psychiatry (10th ed.) Lippincott Williams & Wilkins. Stahl, S. M., (2011). The Prescriber’s Guide. (4th ed.). New York, NY: Cambridge University Press.

Research In Motion Essay

Research In Motion (RIM) is most famously knows for its smart phone device Blackberry. Blackberry, when first introduced in 1999, took the corporate market by storm because of its capability of storing and managing e-mails along with other professional tools. Later the introduction of Black Berry Messenger (BBM) was another successful addition and made it famous among the non-corporate user class all around the globe. From its inception to the introduction of Blackberry and until today, RIM has had various challenges in terms of safeguarding its intellectual property and took some steps to counteract those problems which I will be discussing in this paper. 1.What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? The first challenge for RIM was in 2001 when it claimed that its competitor Glenayre Electronics infringed on its patent and charged dilution, unfair competition, and false advertising (1). As a result RIM sued them over using its patented mailbox integration technique that was exclusive to its Blackberry smartphone device which was later settled in their favor (2). Another lawsuit filed by RIM was against Good Technology in 2002. RIM alleged that Good was infringing on four of its patents. The first is â€Å"for a method and apparatus to remotely control gateway functions in a wireless data communications network.† The second â€Å"relates to a method and system for loading an application program on a device.† The third â€Å"relates to a method and system for transmitting data files between computers in a wireless data communications environment.† And the fourth â€Å"relates to a mobile device that is optimized for use with thumbs† (3). Finally in 2004 Good Technology signed a settlement with RIM under which it will give RIM a lump-sum payment during its current quarter and ongoing quarterly royalties. Further financial details of the agreement were not disclosed (4). Later in 2006, RIM was sued by mobile e-mail provider Visto Corporation that RIM violated four of its patents. The patents in question relate to the accessing and synchronizing of information over a network and are fundamental to the BlackBerry service (5). After a long battle of three years, in 2009 RIM agreed to pay $267.5 million to settle this dispute adding to a costly series of intellectual-property purchases (6). The company spent more than $1 billion in the past two years on intangible assets, such as patents. It booked part of the cost of the Visto settlement, which gave them a lifetime license to some Visto patents and legal possession of others, as an acquisition of intangible assets (6). Another big event was the RIM-Motorolla lawsuits in 2008 when Motorolla filed a lawsuit against RIM for using its patented technology but in reply RIM sued back Motorolla. RIM filed the lawsuit for â€Å"demanding exorbitant royalties† on patents that were essential to RIM’s business. Besides being accused of â€Å"anti-competitive conduct,† Motorola was also accused of violating nine different patents and for breaking a 2003 agreement by refusing to agree to new terms beyond January 2008. Adding injury to lawsuit, RIM also claimed that Motorola’s licensing fees were due to â€Å"declining fortunes of its handset business† (7). This long battle came to an end when both companies settled out of court. Under the Agreement, Motorola and RIM will benefit from a long-term, intellectual property cross-licensing arrangement involving the parties receiving cross-licenses of various patent rights, including patent rights relating to certain industry standards and certain technologies, such as 2G, 3G, 4G, 802.11 and wireless email. In addition, the parties will transfer certain patents to each other (8). 2.What were some of the industry factors that influenced RIM? Industry factors that influenced RIM are Competition, Scale and Future (9). Patents, copyrights and trademarks help a firm safeguard its intellectual assets giving it an edge in the market and enabling to stay competitive in the market. From the lawsuits discussed above, we can see that just in 10 years on inception, RIM had over seven patent related issues for its technology. In technological field, a patent enables a firm to bank on its technology by not allowing other firms to use and produce it. So it enables the firm with the patent to have exclusive right to that technology and have a competitive advantage. When a firm’s technology is successful, patent enables that firm to exploit from it and hence expand their firms scale by securing a larger consumer base leading to a better bright future for the firm. 3.Apply as many TCOs as you can to the RIM. There are quite a few TCOs that can be applied to RIM. Competence Enhancing and Component Innovation applies very well to RIM. Looking at the introduction of Blackberry in 1999, after 14 years we still find them have a strong demand among the smartphone consumer base. So RIM has constantly been improving its blackberry phones keeping them up to date by providing new features that keep the consumer base attracted. Similarly if we look at introduction of features like e-mail service and BBM for blackberry, they are following the component innovation ideology discussed in the course. On the other hand, RIM also follows the concept Network Externalities. BBM can be a good example to support this. Anyone with a blackberry anywhere in the world can send a free message to the other blackberry user using the blackberry network. BBM is actually one of the features’ that has protected Blackberry against I-phone. Tying to BBM, RIM also follows the policy of Trade Secret because no one other than the corporation itself has access to the BBM data. RIM has gone to an extent that recently in India, even the government was not allowed to access the BBM data and after a 19 month service ban the government, RIM finally allowed them to have access but through a different server (10).

How Advertising Influence Youth Attitude Toward Dressing

Summer training Report on How advertising influence youth attitude toward dressing UNDER GUIDANCE Mr. Vishal Jain MASTER OF BUSINESS ADMINISTRATION (RETAIL MARKETING) SUBMITTED BY Mr. TARUN KUMAR REG. No. 720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar report I want to throw the light on the topic â€Å"How advertising influence youth attitude towards dressing†, it gives me immense pleasure to present my training survey report before my mentors. With deep sense of gratitude I would like to take this opportunities thank my honorable project guide Mr.Vishal Jain This report incorporates many developments, which have taken place in the field of advertising as well as fashion during last 25 or 50 years or so. I have therefore tried to provide a report, which gives a precise and up-to-date view of marketing in a lucid and novel style. It is an attempt to correlate the modern marketing strategies and factual part of the business. Later on while discussing the reactions of various classes of people, the interplay of marketing and advertising factors, which profoundly influence the behavior of people’s buying a product, has been duly emphasized.Everything has been presented in a simplified and refined form, illustrated by well-chosen representative examples. Throughout the report, presentation of material has been sharpened by inclusion of data report. I have made a very sincere attempt towards clear understanding of the report. My inexpressible gratitude is to the supreme guide who enables me to bring up my ideas into the concrete forms. Many people have contributed in the preparation of the report. I express my sincerest thanks and indebtedness to Ms. Gagandeep for inspiring me in the development of my project.I will be very grateful to my mentors and seniors and inquisitive executives for constructive criticism of report and their suggestions for its further improvement. My heartfelt thanks are due to them. Tarun Kumar CONTENTS 1. INTRODUCTION 2. HISTORY 3. RESEARCH & DEVELOPMENT 4. MONTE CARLO & COTTON COUNTY 5. NEW ARRIVALS 6. REVIEW OF LITERATURE 7. INDIAN DRESSING 8. COSTUMES FOR BOYS 9. NEED OF MARKETING STRATEGIES 10. ORGANISATION OF MARKETING STRATEGIES 11. OBJECTIVES & RESEARCH METHODOLOGY 12. LIMITATION OF THE STUDY. 13. ANALYSIS & INTERPRETATION 14. CONCLUSION 15. BIBLOGRAPHY 16.QUESTIONAIRE INTRODUCTION Hearing is to forgetting, seeing is to remembering, doing is to understanding. Advertising is both an art and a business it tells the public at large about the availability of a product usually a consumer article and persuades the people through oral, visual and emotional appeals to buy the product. It presents an article in an attractive, respectable and highly useful way. Yet, like other arts it lies in concealing itself. To put it differently, advertisement of a certain product persuades us in a subtle way that we accept its publicized virtues as facts.Wearing clothes with prestigious brand names seems to be very important for adolescents. This phenomenon was studied in the context of consumer socialization by examining the influence of three socialization agents, namely parents, peers and TV, on the development of French Canadian adolescents' brand sensitivity and their relative importance. Controlling for socio-economic variables, multiple regression analyses were conducted separately for boys and for girls. For both genders, brand sensitivity is related to peer influence. Girls' brand sensitivity is related to the importance fathers give to clothing brands.TV exposure is not related to adolescents' brand sensitivity. For boys and girls, peers represent the most important predictor of this consumer socialization. The results are discussed in the light of social and economic pressures and family relationships. Advertising influences the youth attitude towards dressing to a larger extent and has broad impact on the society and outlook of an individua l personality. Fashions in dress have been current since the dawn of civilization. Fashions are meant to demonstrate the status of a person.Advertisements make an appeal to our emotions and desires by associating the advertised brands with popular personalities such as film stars and sportsman. The style of advertising about the dresses combines pictures or cartoons with fine catchy phrases, musical tunes, and voice of advertising model, strong visual appeal. That is why they are most popular and most expensive of all. Advertising influences consumer’s subconscious mind. Youth tries to immediate the dressing sense of celebrities. Advertising has revolutionized the market of garment manufacturing.In advertising everything is done to fetch the eyes of consumers and push up the sales. That’s why â€Å"William Shakespeare† remarked, â€Å"apparel ost proclaims the man†. Summarizing, in a nutshell here is a report, which has been made by thoroughly studying al l the aspects of advertising world, Youth attitude towards dressing, market study etc. healthy criticism of the report is always welcomed. HISTORY Ludhiana is an important knitwear center located in North state of Punjab (about 400km from Delhi). More than half of the country’s hosiery products are supplied from here.Commonly known as the Manchester of India and also as the industrial capital of small scale industry, the city has a business community that has proved its entrepreneurial strength all over the world. It has a long history in producing knitwear for the Indian market and is known for its woolen/blended knitwear including sweaters, pullovers etc. The word ‘knitwear’ is derived from the word ‘hose', which means tubular that describes the shape in which the fabric was knitted, especially for socks. The first woolen knitwear unit was probably established in the last decade of the nineteenth century (maybe 1894) in Ludhiana for manufacturing socks.So me others put the date as in the first decade of the twentieth century. Its origin can be traced to migrants from Kashmir, who settled in Ludhiana after a famine in Kashmir in 1933. These migrants brought with them skill of weave fine woolen fabrics and embroidery. Their skills were commercialized by the local traders who sought markets within Punjab and beyond. In 1935, the industry saw its first change with circular knitting machines introduced in the industry. They started manufacturing sweaters on these machines with cotton used as raw material.The second turning point in the history of this cluster was the introduction of Flat Knitting machines during 1940s and during the same period, the industry started importing wool for manufacturing woolen products. The Ludhiana knitwear industry cluster developed during the second world war, when the woolen jerseys were in great demand. In 1947 the Muslim population that migrated to Pakistan after partition, owned most of the machines so then the local population and the immigrants from Pakistan sustained this industry. Trade grew smoothly for next four decades. Myanmar was a very important market for Ludhiana knitwear till the 1950 i. . before the Myanmar Government imposed import restrictions. In the same year the Government of India also imposed restriction on imports and most of the inputs i. e. machines, needles etc at that time were being imported. The import restriction thus fostered development of indigenous machine manufacturers, spinning mills etc. Before the breakup of Russia into CIS, it was the largest market for the woolens made in Ludhiana. The breaking up of Russia forced Ludhiana to explore for new markets. Till then the focus of the cluster was largely on woolen products in the lower priced segment.During the period of 1980s, the industry saw another change with introduction of automatic and computerised knitting machines. During 1981, the State government had set up a knitwear center with technica l and financial assistance from UNDP and UNIDO, housing the most modern technology and equipment. The collapse of Russian market resulted in a major shakeout in the industry and several leading manufacturers were forced out of business altogether. At the same time the crises created a new generation of manufacturers, who learnt from Tirupur, Delhi and Bombay to thrive by shifting their business from winter wear to summer wear.This paradigm shift eventually resulted in Ludhiana becoming more of a cotton and summer wear manufacturing center, while retaining its dominance in the domestic woolen market. Ludhiana has seen an enormous industrial growth in the last 8 years due to significant improvements in the law and order situation and a conducive atmosphere for Industrial growth. In order to attract the entrepreneurs to set industries, the State Government is providing benefits such as industrial parks and industrial estates as focal points. Although it is a highly labour intensive ind ustry yet there is no systematic approach for providing training to the work force.The importance of the Ludhiana knitwear cluster is evident from the following facts: *There are about 12000 small-scale units in the Ludhiana cluster *The total fixed investment in plant and machinery is Rs 300crores *Per capita investment in plant and machinery is Rs. 2. 13 lakh *The cluster is producing products worth Rs 5000 crores in a year. *The cluster provides direct and indirect employment to nearly 5 lakh persons *Per capita employment is 28 persons *The value of exports is around Rs 1300crores *Knitwear exports from Ludhiana has been growing at the rate of 25% since 1995 *Its share in total garment exports from India is around 3% More than 90% of woolen knitwear production of the country is from Ludhiana This sector comprises of some big organised composite manufacturers like Oswal Woolen Mills, Oswal Knit India (Pringle), Greatway, R N Oswal, Pee Jay International etc. that have a capacity of 0. 5 – 1. 0 million pieces each. In addition there are numerous medium and small scale units catering to local and export markets. The small-scale units are engaged in various activities like spinning of yarn, dyeing and processing of yarn and fabric, knitting, cutting, button holing and button stitching, washing and dry cleaning and label manufacturing.This sector is a perfect example of ancillarisation and sub contacting in the country. The deep rooted knitwear industry in Ludhiana consists of both circular and flat bed knitting capacity. Structured knits, jacquards and fancy knits are especially from this centre. Auto stripers, velour & feeder stripers are other available options. Cottons, acrylics, rayon blends & woolen knitwear production is facilitated by an easy access to yarn production in the same region. The overall technological status is very low barring a few enterprises. The machinery and equipments are locally manufactured and are low in efficiency and quali ty.The dyeing and finishing technology is highly polluting and consumes high amounts of energy and water. The knitwear industry of Ludhiana which has emerged as the largest self-sufficient sector in itself and has a huge potential of maturing into an eminent industrial name. Considering the size and potential of the Ludhiana Knitwear industry, it can be safely said that it will have a significant role to play in the changing global trading environment. It is therefore high time for the industry to become globally competitive and to make concentrated efforts. Analysis of Business Operations ProductThe Ludhiana knitwear industry is a well-diversified industry. Product-wise it can be divided into two main sectors i. e. summer wear and winter wear. The main product for winter wear are sweaters, woolen socks, pullovers, cardigans, thermal wear, gloves, muffler, baret caps, shawls, jackets, jersey, and blankets, while for the summer wear the main product are T-shirts, cotton and blended s ocks, under garments, knitted bed sheet, knitted skirts, knitted tops, sports wear, night suits etc. Semiformal knitted made from double mercerized cottons blended with viscose and bed linen made for summer wear also fall into product basket of the Ludhiana luster. Raw material Most of the raw material is locally available. Cotton, Wool, Acrylic, Polyester, Nylon and Viscose are the main raw material used in the knitwear industry. Cotton is available in abundance as India is producing 1. 6 to 1. 7 million bales of cotton every year. But due to poor quality of Indian wool, generally the pure wool is imported from Australia, New Zealand or South Africa. Other synthetic fibres like Acrylic, Polyester, Nylon and Viscose are available indigenously. There are about 200 spinning units, which produce cotton, woolen and blended yarns. About 25% yarn is also exported from Ludhiana.With increased level of Awareness through various exposure visits to Italy and China and interaction with the int ernational buyers, Ludhiana manufacturers have begun to use new fashion varieties of yarn. The firms are either importing these new varieties of yarns from China, Australia and New Zealand or producing them in-house. Feather yarn and Crotchet yarn are examples of newly developed yarns. There is some collective yarn import also being done at Ludhiana. The fabrics used in the summer wear are locally knitted and use pure and blended cotton yarns and also synthetic yarns such as polyester, polyester cotton, polyester viscose etc.Besides the above, there are various embellishments and materials requirement in the industry such as buttons, zip fasteners, sewing threads, thread lining materials, tapes, laces, labels, packaging material etc. that are easily available in India though not of very high quality in Ludhiana. In the dyeing sector, various dyes and chemicals are used for processing and finishing of yarns, fabrics and garments. Machines Ludhiana has about 4000 circular knitting mac hines out of which 1500 are fully automatic. There are about 500 flat computerized, 120 fully fashion and 50 to 60 thousand hand flat knitting machines.There are local manufacturers who not only cater to the Ludhiana market but also supply throughout India. Many of the manufacturers having financial muscle import machinery from Italy, Germany, Taiwan, Korea etc. Of late there has been a provision of importing second hand reconditioned machinery from these nations under the TUFS scheme and many units are availing this facility. This machinery is much ahead of what is called ‘advance’ in the Indian context. This gives a technological uplift to the industry and in turn increases the quality of the produce.There are 300 small and medium process houses. Most of them are traditional dyeing plants using hank dyeing. The number of package and fabric dyeing units are very few. The machinery used in dyeing is mostly indigenous while a lot of imported. Machinery is being used in f inishing despite the fact that there is 25% import duty on machines. The import duty on the spare parts of these imported machines is 52% which means that the maintenance of these machines becomes a costly affair and is thus a detaining factor. There are around 25 units that are using imported machinery only.The machinery that is locally available does not match the quality and productivity being offered by the foreign suppliers. Some of the manufacturers feel that this duty structure is a result of deliberate efforts to dump machinery. The machinery being imported is through indenters, which are around 25 in number. Direct machinery import is almost negligible. These indenters also give after sale service. Workforce: The Ludhiana knitwear industry is highly labour-intensive. It is estimated that the Industry has employed 5lakh persons.Out of which, more then 2lakh are employed Indirectly. The concept of contracted labour prevails in the industry because of it being a seasonal indus try and also to avoid the factories act. These indirect activities are related to the forward and backward linkages within the industry such as tailoring, embroidery, packaging, retailing and marketing etc. The labour available is migratory labour and is mostly unskilled. Though there are training courses being run locally, these are not being extensively used. Women workers, a major equirement of the garment industry is only 2% in number at Ludhiana. Although the biased attitude of the entrepreneurs towards women has been largely taken care of yet there is much to be done. Technical workforce is available but technical inputs are mostly given by the entrepreneur themselves who have practical industry experience and better knowledge gained by secondary sources. This is the reason why training levels are negligible in the cluster. The salary levels are low and despite the availability of professionals, their employment is very limited.There is a lack of professional attitude amongst the managers and is being taken care of by unit level training programmes. Entrepreneurial Background: Most of the entrepreneurs in Ludhiana are self-made businessmen, who learnt the job while serving as workers in other units. Most of them lacked any technical or professional qualifications. Although these owners do not possess any formal technical education, their knowledge of materials, machinery and products is considerable. The owners perform all basic functions of marketing, procurement and finance.This is precisely the reason why they do not want to appoint professionals or believe in training. The coming up second generation is again a mixed category, with some of them having professional qualifications before entering the family business, while others joining at an early age with shop floor and hands-on experience. The decision making powers are vested with the entrepreneur themselves. There is no delegation of authority and the amount of trust posed in the employees is ver y less. Production There are huge but fragmented capacities in the cluster and not much of subcontracting prevails.Thus the capacity utilization is very low. It is 40% in units operating computerized machines while 80% in hand flat machines that are suitable for value added niche products. More than 60% of the units are working either as ancillary or vendors to their mother units. There is less differentiation with thrust on knit structures, silhouettes, shades and patterns, which are limited in range. This is a seasonal industry and the production capacity utilization is remarkably low in the lean season, which is from December to April for winter wear. Delivery schedules are seldom adhered to. DesigningProfessionally qualified as well as experienced designers are available in the industry. Local institutes like Pinnacle, JD Institute and NIFD are serving the industry actively. But still Ludhiana is lacking in new designs because of no efforts being put on research & development. M ost of the small entrepreneurs prefer doing this job themselves. The big ones, who are interested in keeping themselves abreast with latest trends visit nearby countries like Hong-Kong and Singapore to pick up some of the latest available samples. These are then modified to suit the needs of domestic market as well as that of some developing countries for exports.The importers of developed countries usually provide their designs themselves. A proposal for collaboration with international institute likes CITER (Italy) & FIT (US) is under pipeline. Infrastructure Ludhiana is very poor as far as infrastructure facilities are concerned. The only airport, which is near to Ludhiana is not functional at the moment and it is required to increase its status from domestic to international airport. An international level exhibition centre for buyer-seller meets is needed so that it is easier for the buyers from abroad to visit Ludhiana. There are no proper facilities for labour force.Due to sc attered location of industries, the common effluent treatment plants do not work. Some units have installed them individually but they are working at much lower capacities. The conditions of roads is very poor and even the sewers are not laid down in some areas. The power supply is very erratic and very costly. Very recently this has been hiked by around 4%. Even the use of generator sets commands heavy taxes. There are no common facilities. MOT has announced a couple of schemes like TCIDS wherein the industry has to give a matching contribution. The cluster has already submitted a proposal in this respect.In some areas, the associations have even pooled in resources for laying down roads and sewers. Finance Most of the units are financially independent with a strong base. Loans are easily available from banks and other financial institutions but preference is given to private financiers who provide loans at a higher rate. This is largely to hide the illegal business transactions. V arious banks such as the SBI under its UPTECH programme is giving soft loans on their PLR and contributing initial Rs. 1 Lakh in terms of equity for technical up-gradation of units. Marketing Marketing is a very weak feature of the Ludhiana cluster.At the outset, there is no distinction between the manufacturer and the marketer. There are a few firms who are selling directly through their own retail outlets such as Duke, Sportking or through marketing channels such as Monte Carlo, Pringle, Jain Udhay, Neva etc. Many units are doing job work for big brands such as Raymonds, Wills, Allen Solly, Esprit etc. Every year in two phases i. e. in January for summers and in July for winters, the manufacturers do their sampling and procure orders by displaying these in hotels at Delhi where they invite their prospective retailers.A huge amount is spent in this process. An initiative in this respect has been taken by a few of the manufacturers in terms of collective and negotiated hotel booking s. It is being planned to conduct these meets in a collective fashion, which will reduce the cost of this activity. There is also a lot of price undercutting in the cluster. There is no emphasis on branding and this largely reduces the margins because the maximum value addition in chain is at this stage. To overcome this problem, a collective marketing and common branding project has been planned.There is very less participation in domestic trade fairs and the international ones are also seldom visited to get a feel of the market trends. The marketing in the export sector is targeted mainly at the buying houses. There are very few units that are directly marketing in the international market. Domestic market Ludhiana knitwear industry is doing Rs. 3629 crores business in the domestic market. 95% domestic demand for woolen knitwear is fulfilled by the Ludhiana cluster alone. The main markets for Ludhiana knitwear industry are high-end domestic markets in Delhi, Ahmedabad, Mumbai, Luc know and Kanpur.There is also a low-end middle income mass domestic market including immigrants from Tibet and Nepal. Another major market are the Government Departments, primarily defence and police, that is routed through tenders announced by these departments. Export market The global knitwear market is of about 200 billion USD. Export of knitwear from Ludhiana is of about Rs. 1371 crores. The main foreign markets for Ludhiana knitwear industry are the high quality conscious Americans, Europeans and the market of the CIS countries. USA and EU are high fashion and design markets.The export being done to American and EU nations is primarily job work for big brands wherein the designs are provided by the buyers. There is very less export being done with manufacturer’s own label and that too is limited to Middle East and CIS nations only. The Middle East markets are low quality markets. An important feature of the knitwear export from Ludhiana is that almost 90% of export is c arried out by the manufacturer exporters. There are very few merchant exporters. Around 25% of the yarn is also exported. There is a huge demand for synthetic fibres in the European nations.These possibilities have not been exploited so far. Role of marketing agents Marketing agents are basically catering to the requirements of the domestic markets, both high-end and low-end middle-income segments. They provide two kinds of important services to the entrepreneurs; firstly they source orders from distant buyers and secondly they serve as a guarantor of the buyer for the manufactures. They are responsible for collection of money from the buyers after expiry of credit limit. In case of dispute, they reimburse 50 percent of entrepreneur's dead payment. The intermediaries take away around 6% of the sales as commission.This indirect link limits the feedback received from the final customers and results in low customer loyalty, besides reducing the profit margins. Decentralized sector The knitwear industry in Ludhiana is highly decentralized & varies in size. The small knitwear units are located in residential areas around Sunder Nagar, Madhopuri, Brahmpuri, Shivpuri, Purana Bazar and Bahadur ke road. The medium and large units are generally located in the outskirts of Ludhiana in the Industrial Area, Focal Point, Chandigarh Road or Jalandhar road. Most of the units are based in the residential areas converted into commercial places.Only a few big units have their production units in eleven of the Government promoted industrial estates in the Ludhiana district. There is no exclusive industrial estate in the city for knitwear units. Research and development There is no stress on R&D activities in the cluster. The R&D is only in terms of new varieties and finishes of yarns and in terms of technology up-gradation. An exhibition on latest yarns was organized, where Chinese and Indian firms displayed their innovations. This created some awareness but the cluster still nee ds to put in more effort in this. Taxes and DutiesThere is chain of taxes on industry which are stated as under 1. Excise duty on fibers – 12% 2. Excise duty on yarn(12%) / Excise duty on polyester filament yarn (34 %) so average duty on yarn – 23% 3. Sales tax on yarn – 4. 4% 4. Sales tax on Ready made & knitwear – 4 TOTAL (of 1+2+3+4) – 66. 8% Proposed Entry tax on yarn – 4. 4% The knitters and weavers of grey fabric can pay excise duty on an optional basis. The rate of excise duty on fabric, made ups and garments is 12%. This special Dispensation shall continue up to 28th Feb 2005. The industrial fabrics would however continue at 16%.The Hand processing of textile fabric by independent Processors is exempted from excise duty even there is use of power in three Specified processes i. e. scouring, hydro-extraction and calendaring in the case of Cotton and man made fabrics. Policies and regulations †¢EXIM Policy 2002 – 2007: In t he EXIM policy 2002 – 2005, Ludhiana has been awarded the status of town of export excellence for woolen knitwear. This will entitle Ludhiana cluster for the following benefits: – Recognized association of units will be able to access funds under MAI (Market access initiative scheme) for creating focused technological services.Funds will also be available for undertaking market promotion efforts on country Product basis. – Receive priority for assistance in identified critical infrastructure gaps. There are two schemes namely Apparel Integrated Park for Exports and the Textile Center Infrastructure building scheme under which 37 crores of funding is available. Various benefits will be extended to the member units as relaxation in labour laws, common facilities etc. – Sample fabrics permitted duty free within 3% limit for trimming & embellishment and 10 % variation in GSM to be allowed for fabric under advance license.Additional items such as zip fastness, inlay cards, evelets, rivets, eves, toggles, velcro-tape, cord & cord stopper are included in input output norms. – DEPB rates are permitted for all kinds of blended fabrics. Such blended fabrics are to have the lowest rate as applicable to different constituent fabric. Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Companies is expanding its existing capacities by raising funds through a public issue and has obtained SEBI's nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted post-issue capital of the company,† said Mr. Jawahar Lal Oswal, Managing Director of the company. OWM, was incorporated in 1949 and is a part of Rs. 19,000 million well known industrial conglomerate Nahar Group wh ich also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments. OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002.International Society for Super brands has recognized ‘Monte Carlo' as a ‘Superbrand' for woollen hosiery garments since Fiscal 2003. The products in woollen hosiery segment are also sold under the bra nd names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has been certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B. V. , Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of ‘Monte Carlo Exclusive Brand Outlets' by opening additional 106 outlets by Fiscal 2009 from the existing 44 outlets as of now.Further, OWM is contemplating selling denim fabrics to ready-made denim garment manu factures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commissioned a co-generation power plant with multi fuel capabilities with an installed capacity of 3. MW to meet the entire power requirements of integrated yarn textile manufacturing plant. Post commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the current expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 MW, which is expected to meet the full requirements of power for integrated denim operations post expansion. Mr.Kamal Oswal, Director said, â€Å"We also pr opose to increase capacities to manufacture additional 125,000 pieces of wool based knitted and hosiery garments together with additional 4,784 spindles for worsted woollen yarn and also increasing denim fabric weaving capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric weaving, we are also setting up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors. † The Book Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors Private Limited.Oswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Worsted Spinning, Cotton Knitted, and Cotton Woven Garments, Woollen Hosiery Etc. The group has spinning capacity of 0. 4 millions cotton spindles 25000 worsted spindles with turn over of $500 million inclusive of export turnover of $150 mill ion. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market.The production facility have been awarded ISO 9001:2000. Today OWM is the flagship company of the glorious Nahar Empire and a proud owner of widely loved Super Brand in Knitwear, Monte Carlo and Recoganised Super Brand Canterbury. The company boasts of a product portfolio that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn. The markets of NAHAR GROUP are cris crossed allover the globe with major clientele in Australia, New Zealand, Europe, Middle East, Africa, Russia and Asia.The objective is meeting the buyers expectations with consistent quality backed by R & D divisions equipped with latest equipment, Cream of highly qualified technocrats and adhering to timely schedules. Today Oswal Woolen Mills LTD. is a company that owes its strength in the market and solidity to foresight of its chairman Sh. Ja wahar Lal Oswal ,the professional inputs of the board of directors and able to team of highly skilled mangers OSWAL WOOLEN MILLS LTD is the Flagship company of over US$500 millions NAHAR GROUP OF COMPANIESOswal Woollen Mills (OWM) is the flagship company of the Rs 2,000 crore Nahar Group, which is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments, knitwear and infrastructure. Starting off as a small hosiery factory in Ludhiana in 1949. It produces a wide range of products, which include diverse type of woollen acrylic, synthetic blend yarns, lamb wool yarn, woollen viscose and acrylic tops, textile fabric, woollen hosiery, thermals, knitwear and cotton Garments. The Company’s infrastructural base includes six factories with a workforce of 10,000 people.OWM has recently become the first domestic company in the country to receive the prestigious ISO- 9001-2000 certification in the designing, knitwear, m anufacturing and supplying category. Oswal Woollen Mills (Spinning Mill) Limited Garment  Manufacturer Oswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market.The production facility has been awarded ISO 9001:2000. OWM is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups: †¢ Hosiery knitting for undergarments †¢ Flat knitting for sweaters and winter garments Socks knitting for socks and stockings †¢ Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided designing etc. The various reasons for the growth of knitting industry are as follows: †¢ The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. †¢ High productivity and very low preparatory process as compared to weaving. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in apparel market. †¢ Knitted fabrics are comfortable and are in tune with the time. †¢ Knitwear don’t require ironing and thus it gives people a carefree feeling while traveling etc. †¢ Low labour cost per unit as compared to weavin g. †¢ Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population.Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal utilisation of the manufacturing capacities of the industry is required to face the global challenge in terms of quantity and price in the post WTO quota regime. Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the largest producer of cotton in the world, with Gujarat as a number one cotton producer with a yield of 300-400 kg per hectare. It is expected that within a couple of years, it will touch the mark of 550 kg per hectare.Therefore India has an abundant supply of the basic raw-material for knitwear industry. Presently, the main centers where this industry is located are Ludhiana, Tirupur, Delhi, Culcutta, Banglore, Ahmedabad, Saharanpur, Surat, Kanpur and Mumbai. About 95% of the nation's output of woolen/acrylic knitwear and over two third of its bicycles and parts production comes from Ludhiana. Tirupur is famous for cotton hosiery and most of its produce is exported. Knitwear industry uses various types of yarns like woolen, worsted, cotton, blended and various other types of fancy yarn.However Ludhiana, which is very famous for woolen knitwear makes substantial use of acrylic fiber and less of pure wool because of its high price. This is primarily because wool as a raw material is produced mainly in Australia, South Africa and New Zealand and the import duty on the same is very high. The industry in India mainly imports wool either in its fiber stage, yarn stage or old woolen rags, which are then recycled. In terms of looks and feel for a common user, acrylic and woolen seem to be similar. At present world cloth market stands at 200 billion USD and the share of knitwear is almost 50% of the total market.China has a hold over 24% of the global knitwear trade. While the domestic apparel market in India is around 9 billion USD wherein knitwear has only 15% share. If we analyse the per capita consumption of fabrics, the share of knitted fabrics in the Indian market is around 3% as compared to the world average of 13%. Globally, the per capita consumption of knitted fabrics is 31 kg in the US, 20 kg in the EU & 24 kg in Japan, whereas in India the per capita consumption is 0. 2 kg per annum. This proves that there is huge scope for growth of knitted fabric in India.Significance of knitwear in garment industry The survival of knitwear industry depends on the survival of the garment industry. At present, the knitwear industry has only 43% share in volume of garment industry but the same is increasing at a very fast rate due to the comfort properties of knitted garme nts. As on January 1 2002, there were 50,000 units in India engaged in garment manufacturing, of which 9600 were in the knitted sector and 40,400 in the woven sector. Year 1999 2000 The garment sector in India is growing at the rate of 7. % in volume, but a notable point is that this growth has been largely supported by the growth in the knitted sector at a rate of 11. 4% in volume. Knitwear accounts for 18% of foreign exchange earned by the country from export of all commodities. Garment exports from India in July have registered a growth of 20% in value terms and is at 379 million USD as against 316 million USD, in the same period last year. Both the sectors of the garment industry i. e. knitted and woven have progressed over the last decade & a half but in the later half of the decade, the knitted sector has overtaken the woven sector in terms of volume.Significance in export It is expected that the textile sector would fulfill the export target of Rs. 65,000 crores this year, ou t of which the knitwear contribution will be about 15% – 20%. The union Government has fixed the export target of 50 billion USD for the textile items by the year 2010, the share target for garment is at 50% i. e. 25 billion USD. Country’s Export of garment from Ludhiana region during Jan-December 2001 was 705. 19 crores under quota countries, while export of garment from India was of 21414. 52 crores.Thus the percentage share of Ludhiana in export of garment was only 3. 29 %. The total global garment market is of 198. 7 billion USD. (From clothesline). Destination of export Presently U. S. A. , Canada, South Africa, U. K. , Germany, France and U. A. E are the main destinations for knitwear exports from India. West Europe, Australia, Japan, Middle East, Russia, Poland, Kazakhstan, Turkmenistan & Ukraine countries are big importers of knitted items. Yarn from India is exported to almost the whole of the world but more so to Bangladesh, Sri Lanka and Korea. CompetitorsCh ina, Bangladesh, Vietnam, Indonesia, Pakistan and Sri Lanka give severe competition to India in the world market. The share of China alone in the world market is 24% while that of India is just 3%. Import Barriers India's import duties on wool fiber, textiles and apparel are highest amongst the world. Duties remain high at all stages of the pipeline and exporters also face nontariff barriers such as special import licenses for wool fabrics etc. The import duty on raw wool is 22% and on wool-top it is 50% with an additional duty of 11. 5% payable on imports. Besides this, the total duty on the wool yarn is 67. %. Import duty on machine is 25% while import duty on machine parts is around 52%. Sometimes the maintenance of imported machine becomes costlier. Because of this, the manufacturers avoid purchasing of modern imported machine. Oswal Woollen Mills Ltd enters capital market [pic] [pic] NEW DELHI: Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Compan ies is expanding its existing capacities by raising funds through a public issue and has obtained SEBI's nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted post-issue capital of the company,† said Mr. Jawahar Lal Oswal, Managing Director of the company. OWM, was incorporated in 1949 and is a part of Rs. 19,000 million well known industrial conglomerate Nahar Group which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar Capital & Financial Services Limited based at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments. OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing roduct portfolio in the year 2002. International Society for Superbrands has recognized ‘Monte Carlo' as a ‘Superbrand' for woollen hosiery garments since Fiscal 2003. The products in woollen hosiery segment are also sold under the brand names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has be en certified to conform to the QMS Standard: ISO 9001:2000 by DNV Certification B. V. , Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of ‘Monte Carlo Exclusive Brand Outlets' by opening additional 100 outlets by Fiscal 2010 from the existing 44 outlets as of now.Further, OWM is contemplating selling denim fabrics to ready-made denim garment manufactures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commissioned a co-generation power plant with multi fuel capabilitie s with an installed capacity of 3. MW to meet the entire power requirements of integrated yarn textile manufacturing plant. Post commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the current expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 MW, which is expected to meet the full requirements of power for integrated denim operations post expansion.Mr. Kamal Oswal, Director said, â€Å"We also propose to increase capacities to manufacture additional 125,000 pieces of wool based knitted and hosiery garments together with additional 4,784 spindles for worsted woollen yarn and also increasing denim fabric weaving capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric wea ving, we are also setting up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors. The Book Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors Private Limited. Mr. N. D. Jain, president of the company, announced sale policy of textile products for the year 2007-2008. Mr. Jain informed that the company was manufacturing textile products of highest quality which are best in country. Oswal Woollen Mills Limited (OWM) is the   the flagship company of the Nahar Group of Companies. OWM, was incorporated in 1949 and is a part of Rs. 9,000 million well known industrial conglomerate Nahar Group. The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse mar kets, with wide range of products including branded woollen hosiery and cotton garments.OWM is the registered owner of well-known brand name ‘Monte Carlo' for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002. The products in woollen hosiery segment are also sold under the brand names of ‘Canterbury' for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of ‘OWM'. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has been certified to conform to the QMS Standard: ISO 9001:2000 for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. Monte Carlo India – Mens Fashion, For mal Office & Fashion Shirts, T-shirts, Jackets, Womens Cardigans & Sweaters Over the years, Monte Carlo has established itself as a brand name trusted world-wide for its excellence in quality and eminence.Some of our products include sweaters, cardigans, cardigan sweaters, Mens pullovers, T-shirts, trouser, shorts, Womens cardigan sweaters & womens sweater. All our clothes are designed in a manner to give our customers the ultimate feeling of comfort and ecstasy. Our collections also includes a wide range of thermals and track suits India. In our compilation of exquisite clothing and qualitative attires we have variety of jackets India like Womens jackets, sleeveless jackets, Mens jackets & Shirts like fashion shirts, formal shirts, office shirts & wholesale shirts etc. â€Å"Dress up by the ways of world and eat what you please†When getting ready for new day it’s all about looking fresh and feeling energetic. Dressing up in a fine manner and carrying it all with grace is what actually recites the personality and the real â€Å"you†. Styles change every season so there is no point in limiting and sticking to one style but it’s always better to experiment wisely. The dressing style of Men: The clothing styles change every season but there is one constant touch that unleashes the kind of taste you have. When it comes to men’s clothing its important that the colors are right and same goes for the cuts.There are a few basic colors that actually suit men these include blue, black, white, grey, cream etc. Another vital tip for dressing will be to iron your clothes every time you wear them. When dressing up it’s not just about clothes but accessories as well. For that â€Å"ideal look† it’s important to always have a few things like watch, tie, pen, cuff link and tie pin. Once equipped with all above and a positive attitude you are all set to rule the world. The dressing style for Women: Dressing correctly is mo st confusing for women. Be it casuals or formal the only secret to look just â€Å"right† is to be graceful.Although a few rules are standard for both men and women but still they have a wider range to choose from. When dressing up for a normal day its better to sport a simple look accompanied with a few accessories. A light make up with a serene identity is the idea to unite all the positive energies and bring out the confidence. More than any thing else it is mandatory no matter what you wear it should be comfortable because your wardrobe exactly portrays you individual identity. High waist or low waist only thing that matters is to be able to carry it well.All said and done remember be true to yourself. To look trendy and fashionable it’s not important to change your wardrobe with every season what matters is to actually feel â€Å"Trendy†. Shopping Tips Shopping is one of the most favorite hobbies for both men and women. It is regarded as a stress buster act ivity. Despite of its soothing nature shopping can be troublesome at time so here are a few tips that guide you to enjoy the entire experience. †¢ Most importantly you should be dressed casually so that you can easily take off and put back in the dressing room. †¢ If you are not the â€Å"firm† kind and you annot decide by yourself, remember to take a friend with you who can guide you well on what actually suits you. †¢ Until you are not shopping for pleasure remember to make a list of it all and shop only for the things that you need. †¢ Keep trying new styles you never know what suits you until you have an experience; you might surprise yourself. †¢ The best way to make sure that something is comfortable is to actually try it well. When you are about to buy something; move you arms and sit down that will give you a better idea of whether it is worth buying or not. With all the above ideas and tips now you are all set to buy just the right lothing an d that too without any inconvenience. So, Get ready and get going!! How to buy? Find the Item – the website has been designed in a very user friendly manner with all the classification done all you need to do is to choose from the categories and order the product. Keyword Search – in case, you are looking for a particular dress type the item code ore a bit of its description you can access the item using the search option. Learn about the item you found – Before you actually buy the product make sure that you have all the details of the product like †¢ Item no. Its description †¢ Order no. †¢ Price †¢ Images Shipping and Payment Details: Make sure that you have read the details of the product and the Payment Information and other Shipping Instructions. New Arrivals Montecarlo Ladies Collection 08-09 Monte Carlo the flagship   brand   of   Oswal   Woollen   Mills  Ã‚   has  Unveiled its s/s 08-09 collection. Dedicated to women ar e three lines. — Alice in Wonderland, Uber – dona and the New Proportions All the three collections are done by keeping one thing in preview, that it should be for every women,be her a college going girl or ur home maker.Alice’s Wonderland inspired knit collection embodies design , colorful patterns and prints , with soft material and dynamic cuts, colorful threads. Tees in multi-colors and stripes also take their own place. Colors are rich and aristocrat , cardinal reds , majestic purples with off whites and soft ekrus. Browns , turqs and theatrical fucias ginger with light peach, sophisticated rose accents , contrast dusky vintage pinks. Uberdona– A desire for beauty and all the finer things in life. This party collection offers a range of kurtis crafted with extreme fineness and embellished with pearls and shells , metals and threads , flowing fabrics.The New Proportions – A casual daywear – an interplay of clean cut silhouettes , pastels and earthy colors , fine cottons and minimal embroidered patternsPick a shirts or a tunic to dress down for effortlessly stylish daywear and it make sure to steal u a second glance. The trousers are baggy . Tastefully selected pieces lend timelessness and opulence to fashion – that’s what Monte Carlo ‘s / s 09 collection is all about. Price range – Rs 345 onwards – u can’t resist it!! Available – Monte Carlo’s exclusive stores and MBO’s. MonteCarlo Trousers Monte carlo offer more:A perfect timeless look which shines you apart from the crowd. A perfect blend of premium fibres which gives the monte carlo trouser a uniqueness of its own. In the season we present you a complete range of classy chinos , edgy linens ,premium cotton lends bio-polished for a peach skin finish will give an extra smooth feel. The enzyme and silicon in these trousers makes the fabric extremely soft ideal and anti crush makes you feel beginning the day even at the end. A complete gracious range which starts from Rs 699 – Rs 1495. This season Monte Carlo has introduced its new LEXUS(miracle cotton) Wrinkle free Cotton(trousers). hich is made of 2 ply100s California PIMA cotton to give premium lustre and strength, Ultra light, high density, fabric with resin coating makes it a perfect non-iron trouser. New colour lock technology to keep colour fresh & bright wash afyer wash. For sporty look there is multi pocket cargos with different washes. And the Cargo range for men comprises of multi pocket cargos with detailing of snaps, velcros and zippers. Garments are treated with ultra enzyme wash and softeners to provide a trendy washed look and soft hand to the garment to increase the wearing comfort.Canterbury Monte Carlo’s Canterbury is a premium brand that delivers elegance, soft luxury and creativity in intrinsic patterns and styles for those who settle for nothing but the best. The collection liberally uses superior quality of pure cash wool in fine count of eighteen micron. This makes the woollens lightweight and extremely warm. These garments have an excellent hand feel, drape gracefully and fit perfectly on all body types. The Cantebury   collections introduced every season pullovers and cardigans in 100 % pure cashmere wool and cash wool for both men and women.The exciting Canterbury range has exclusive designs that come in unique colour combinations. The designs comprises of intarsia – classic argyles (diamonds shapes) and patterns of checks. Single colour self structure with links and transfers. The collection is available in fusion of urban neutral colours with a predominance of shades in blues, in evergreen greys, the elegance of beiges and brown, dull blues and the bright hues of turquoise. The fall winter 2009-10 collection has more than seventy designs on offer for its customers. Monte Carlo : It’s the way you make me feel Brand : Monte Carlo Company: Oswal Woolen Mi lls Ltd[pic]MonteCarlo is a premium knit wear brand in India. Launched in 1984, this brand is dominating the Mass + Class segment winter cloth market. Oswal has around 50% market share in this segment. With the booming retail sector driving the growth of Readymade clothing in India (estimated to be to the tune of Rs40 bn) no one can resist extending their brand to readymades. That is exactly what MonteCarlo is doing now. MonteCarlo ( which is a super brand) has similarity with Color Plus (discussed in previous blog) in that it created a market for itself in a category that was dominated by lesser known brands.Monte Carlo was careful in brand building and the ads were catchy and theme oriented. Since I am in South India where there is little market for woolen clothes, still the ads shown in national channels used to excite me. The ads were full of â€Å"feel good† factors with great models and excellent imagery. All the ads had Romance and two people discovering a relationship . The print ads were like that of † ColorPlus† gave a premium touch to the brand. It is said that most of the earlier models of this brand are now superstars including Mallika Sherawat, Arjun Rampal to name a few.Monte Carlo is promoted with the baseline â€Å"It’s the way you make me feel†. The catchy point of the TVC s is the music which always set the tone for the message. The brand is still communicated along the same themes since two decades. The company spent lot of effort in making sure that the premiumness is not lost in campaigns. This is going to pay rich dividend when the brand is getting into the competitive world of every day wear. The brand was extended to T shirts in 1999 with the brand Summerz. In 2001, the brand forayed into everday wear market under the sub brands Wonderhugs and Trouserz and introduced ladies wear in 2003.This year saw the national launch of cotton wears from Monte Carlo. The company was carefully ramping up the distributi on and retail strategies to ensure that this brand succeed. The price range of readymades is in line with the premium brands like Van Heusan and Louis Philippe. So Monte Carlo can expect some serious competition. With the kind of success this brand had in the winter wear market, it is reasonable to believe that Monte Carlo has the potential to be a † Color Plus†. Hope that the brand will be built along the same themes that made it successful. REVIEW OF LITERATUREOswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market. The production facility has been awarded ISO 9001:2000. OWM is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied.They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups: 1. Hosiery knitting for undergarments 2. Flat knitting for sweaters and winter garments 3. Socks knitting for socks and stockings 4. Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided esigning etc. The various reasons for the growth of knitting industry are as follows: 1. – The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. 2. High productivity and very low preparatory process as compared to weavi ng. 3. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in apparel market. 4. Knitted fabrics are comfortable and are in tune with the time. 5. Knitwear don’t require ironing and thus it gives people a carefree feeling while traveling etc. 6.Low labour cost per unit as compared to weaving. 7. Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population. Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal utilisation of the manufacturing capacities of the industry is required to face the global challenge in terms of quantity and price in the post WTO quota regime.Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the lar